Alexander Pugh

Cornwall is unlike anywhere else in England to live, work or market your business in. From exceptional seasonality trends to a geography that funnels customers in and out like the tide, and a patchwork of entirely distinct audiences all searching with different intentions, Cornwall's economic landscape is one of daunting odds and fierce competition. On the surface, it can feel like an impenetrable market. Most businesses get stuck at the same early crossroads: do we target a steady stream of...

Let's be honest. You've probably seen it happen. An ad campaign starts strong, the clicks are coming in, the cost per result feels healthy and then somewhere around week three or four, things get quiet. The numbers start to slide. Nothing's changed with your targeting or your budget. So what gives? Nine times out of ten, it's the creative. The imagery, your audience has seen it. They've seen it again and now they're scrolling straight past it without registering it's even there. This is what...

If you run a business in Cornwall and you're considering content marketing, you likely have some important questions. Where can you find content marketing services in Cornwall instead of a faceless agency hundreds of miles away? What benefits can content marketing bring to your business? How can you tell if a marketer truly understands your local market? This post will answer these questions clearly and explain why local expertise is crucial for your success. Understanding Content Marketing...