LEVEN MEDIA GROUP

Let's be honest. You've probably seen it happen. An ad campaign starts strong, the clicks are coming in, the cost per result feels healthy and then somewhere around week three or four, things get quiet. The numbers start to slide. Nothing's changed with your targeting or your budget. So what gives? Nine times out of ten, it's the creative. The imagery, your audience has seen it. They've seen it again and now they're scrolling straight past it without registering it's even the

There's a shift underway in how businesses get discovered online that most marketing conversations haven't fully caught up with yet. For years, the quality of your product descriptions, service pages and supporting content has been treated primarily as an SEO concern, something you optimise to rank on Google. That framing is now significantly out of date. Richer, more detailed and more useful business information has become the raw material for every channel simultaneously: A

If you've been running Google Ads for a few years, you'll have noticed something. The levers you used to pull; match types, bid adjustments, keyword lists, manual CPC tweaks, are gradually being taken out of your hands. Google is automating more of the buying process with every update it releases, and that acceleration isn't slowing down. For business owners across Cornwall, Devon and the wider UK, this is either a threat or an opportunity depending on how you respond to it.

It's one of the most common questions we hear from businesses across Cornwall and Devon. They've heard Google Ads works. They know competitors are running them. But they've got no clear idea what a sensible budget looks like, what they should realistically expect in return, or how to know if what they're spending is actually working. This post answers those questions honestly. There's no single right figure, but there is a right way to think about it and a very common wrong w