Founded in 2019, DRIFT was created to share rarity with its readers, bringing the ultimate in considered design, architecture, art and lifestyle to elegantly crafted pages.
Today, DRIFT is the South West’s leading design and lifestyle journal, established as the authority for discerning readers seeking a refined coastal lifestyle
Each issue is created with intention. Sophisticated, relevant and exclusive narratives take readers on a curated editorial journey, and uses both print and digital channels to position brands within environments defined by quality, credibility and aesthetic integrity
The DRIFT Collection
Alongside the core journal, DRIFT presents a curated collection of focused editions, each designed to explore a specific aspect of design, culture and refined living across the South West.
Each title within the DRIFT Collection maintains the same editorial integrity, visual quality and discerning tone as the flagship journal, while offering targeted opportunities for brand alignment.
The Audience
DRIFT Journal connects brands with educated, design-aware consumers who value craftsmanship, rarity and considered living.
DRIFT Journal reaches high net-worth residents, second-home owners and design aficionados who actively seek brands they can trust.
They do not browse casually. They engage intentionally.
DRIFT readership includes:
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High net-worth second-home owners
Residents living in properties valued at £1M+ -
Design professionals and cultural influencers
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Hospitality decision-makers
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Affluent lifestyle consumers passionate about the South West
Reach and Distribution
DRIFT Journal is distributed with intent. Every copy is placed in carefully selected locations across Cornwall and Devon to ensure it reaches affluent, design-aware readers in environments aligned with the journal’s values.
From high-end hospitality venues and premium retail spaces to select residential and cultural destinations, distribution is curated to maximise visibility among high net-worth individuals who actively seek quality and considered living.
Reaching key high-value locations including:
• St. Ives • Rock
• Padstow • Salcombe
• Dartmouth • Exeter
• Topsham • Kingsbridge
• Fowey. • St Mawes
MORE THAN PRINT
DRIFT is a multi-channel brand with a growing digital presence that extends the authority of the printed journal.
While print establishes credibility and aesthetic alignment, our digital platforms create ongoing engagement and reinforcement. Through driftjournal.co.uk, curated social media channels and targeted email marketing, campaigns gain sustained visibility beyond the lifespan of a single issue.
Our digital activity is not separate from print. It is designed as an extension of it.
A COLLECTION OF SPECIALIST PUBLICATIONS
Engaging Audiences Through Refined Interests
DRIFT Journal is supported by a curated collection of specialist publications, each designed to engage audiences with a defined interest in lifestyle, design, travel and culture.
These include DRIFT Epicure, DRIFT Abode, DRIFT Retreat and DRIFT London, each focusing on a specific aspect of considered living. From food and drink to interiors, from coastal escapes to reaching affluent audiences in the capital, each title creates a distinct and relevant context for brand presence.
Each publication is developed around a clear theme, allowing businesses to align with audiences who are actively exploring, investing in or engaging with that particular area of interest. Whether readers are seeking exceptional dining experiences, refining their living spaces or planning time away, these titles position brands within moments of intent and aspiration.
For advertisers, this creates a more considered and targeted form of visibility. Rather than broad exposure, your brand is placed within carefully curated content that reflects quality, lifestyle and decision making at a higher level.
Importantly, these publications are not standalone. The DRIFT collection operates as a connected media platform, supported by social media promotion, email marketing and wider digital integration. This ensures campaigns extend beyond the printed journal, maintaining visibility across multiple channels and over time.
Together, the DRIFT portfolio allows brands to build layered, premium campaigns that combine strong positioning with sustained engagement across a highly relevant audience.
MARKETING THAT WORKS ACROSS EVERY CHANNEL
In addition to our publishing, we help brands combine print visibility, audience reach and digital marketing into cohesive campaigns designed to strengthen recognition and drive engagement, helping you to grow your business
As part of our ongoing mission to deliver value and response, we work with clients to coordinate social media, email and digital marketing alongside print activity, creating campaigns designed to strengthen recognition and engagement across every channel.
CREATING STRATEGY AND DIGITAL FOUNDATIONS
THE FOUNDATION
• Marketing strategy and campaign planning
• Brand positioning and messaging
• Audience targeting and segmentation
• Website design and development
• Wix website creation
• Landing page creation
• Website user experience optimisation
• SEO strategy and keyword research
• On-page SEO optimisation
• Technical SEO improvements
• Local SEO
• Website analytics and tracking
DELIVERING CONTENT AND AUDIENCE GROWTH
AUDIENCE GROWTH
• Editorial content creation
• SEO blog writing
• Website copywriting
• Content marketing strategy
• Social media strategy
• Social media management
• Content planning and scheduling
• Photography and visual content
• Email newsletter creation
• Email campaign strategy
• Automated email journeys
• Audience growth campaigns
• Lead generation and competition campaigns
ENSURING PERFORMANCE MARKETING AND MANAGENMENT
PERFORMANCE MARKETING
• Google Ads campaign management
• Meta advertising (Facebook and Instagram)
• Paid social media campaigns
• Retargeting and remarketing campaigns
• Integrated campaign management
• Digital campaign optimisation
• Marketing performance reporting
• Conversion optimisation
• Digital advertising creative