REGIONAL REACH • LOCAL SOUL

DRIFT ABODE

HOMES, INTERIORS AND
DESIGN-LED LIVING

DRIFT Abode is a specialist publication focused on architecture, interiors and the spaces that define modern coastal living. It explores the homes, materials, design approaches and environments that shape how people live across Cornwall and Devon.

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Positioned within the DRIFT collection, Abode connects brands with an audience that values design, craftsmanship and considered living.

For businesses, this creates an environment where brand presence aligns with quality, detail and long term investment in the home.

A Design Focused Audience

DRIFT Abode reaches an audience with a strong interest in homes, interiors and property improvement.

This includes:

Homeowners and second home owners
Individuals undertaking renovation or interior projects
Property developers and design-led investors
Affluent readers with an interest in interiors and architecture

This audience is actively exploring ideas, sourcing products and engaging with businesses that can help shape their living spaces.

Interior & Architectural Space

DRIFT Abode presents interiors, property and architecture within a refined editorial context.

Content explores:

Interior design and styling
Architecture and property design
Materials, finishes and craftsmanship
Home improvement and renovation
Coastal and contemporary living

This creates a publication that readers engage with over time, returning for inspiration and ideas.

Brands are positioned within content that reflects quality and attention to detail, rather than appearing as isolated advertising.

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MORE THAN PRINT

DRIFT Abode forms part of a wider media platform that extends beyond the printed page with a multi-channel brand that enables you to grow your digital presence that extends beyond the authority of the printed journal.

Campaigns can be supported through:

Social media promotion across DRIFT platforms
Email marketing to engaged subscriber audiences
Online content and editorial features
Competition campaigns and audience engagement

Your digital activity is not separate from print.

It is designed as an extension of it.

DISCOVER INTEGRATED MARKETING

MARKETING THAT WORKS ACROSS EVERY CHANNEL

In addition to our publishing, we help brands combine print visibility, audience reach and digital marketing into cohesive campaigns designed to strengthen recognition and drive engagement, helping you to grow your business

As part of our ongoing mission to deliver value and response, we work with clients to coordinate social media, email and digital marketing alongside print activity, creating campaigns designed to strengthen recognition and engagement across every channel.

CREATING STRATEGY AND DIGITAL FOUNDATIONS

THE FOUNDATION

• Marketing strategy and campaign planning
• Brand positioning and messaging
• Audience targeting and segmentation
• Website design and development
• Wix website creation
• Landing page creation
• Website user experience optimisation
• SEO strategy and keyword research
• On-page SEO optimisation
• Technical SEO improvements
• Local SEO
• Website analytics and tracking

DELIVERING CONTENT AND AUDIENCE GROWTH

AUDIENCE GROWTH

• Editorial content creation
• SEO blog writing
• Website copywriting
• Content marketing strategy
• Social media strategy
• Social media management
• Content planning and scheduling
• Photography and visual content
• Email newsletter creation
• Email campaign strategy
• Automated email journeys
• Audience growth campaigns
• Lead generation and competition campaigns

ENSURING PERFORMANCE MARKETING AND MANAGENMENT

PERFORMANCE MARKETING