The DRIFT Collection is designed to engage discerning readers at moments of considered intent. Each publication explores a defined aspect of design, culture or refined living, allowing brands to align with audiences who are actively investing in quality, property, hospitality and experience.
From fine food and drink in DRIFT Epicure to architecture and interiors in DRIFT Abode, from luxury escapes across Cornwall and Devon in DRIFT Retreat to a special edition, DRIFT London, distributed directly into the heart of London, each title creates a curated environment for meaningful brand alignment.
Every edition is supported by coordinated social media promotion and curated email marketing, ensuring campaigns extend beyond the printed journal into sustained digital visibility and engagement.
This is not isolated placement - it is refined positioning, reinforced across multiple channels.
THE LONDON EDITION
DRIFT
DRIFT London is created to connect South West brands with discerning, high-net-worth readers in the heart of the capital.
With 2,000 copies strategically distributed across high net-worth areas in central London, the edition places brands directly in environments aligned with elevated spending power, property investment and refined lifestyle choices. It introduces Cornwall and Devon to an affluent metropolitan audience with a strong interest in design, hospitality, food, property and coastal living.
Celebrating architecture, artisanal producers, innovative chefs and exceptional places to stay, DRIFT London presents the South West within a credible and curated editorial context.
This is not regional exposure.
It is targeted London visibility, reinforced across multiple channels.
A CONNECTED MEDIA PLATFORM
The DRIFT Collection operates within a unified media ecosystem, ensuring every campaign extends beyond the printed journal.
Each edition is supported by curated social media promotion, considered email marketing and digital visibility across DRIFT platforms. This allows brands to align with focused, design-led publications while benefiting from the reach and authority of the wider DRIFT audience.
By integrating print placement with coordinated digital activity, we create consistent brand presence across multiple touchpoints. The result is refined visibility, reinforced engagement and meaningful connection with a discerning, high-net-worth readership.
MARKETING THAT WORKS ACROSS EVERY CHANNEL
In addition to our publishing, we help brands combine print visibility, audience reach and digital marketing into cohesive campaigns designed to strengthen recognition and drive engagement, helping you to grow your business
As part of our ongoing mission to deliver value and response, we work with clients to coordinate social media, email and digital marketing alongside print activity, creating campaigns designed to strengthen recognition and engagement across every channel.
CREATING STRATEGY AND DIGITAL FOUNDATIONS
THE FOUNDATION
• Marketing strategy and campaign planning
• Brand positioning and messaging
• Audience targeting and segmentation
• Website design and development
• Wix website creation
• Landing page creation
• Website user experience optimisation
• SEO strategy and keyword research
• On-page SEO optimisation
• Technical SEO improvements
• Local SEO
• Website analytics and tracking
DELIVERING CONTENT AND AUDIENCE GROWTH
AUDIENCE GROWTH
• Editorial content creation
• SEO blog writing
• Website copywriting
• Content marketing strategy
• Social media strategy
• Social media management
• Content planning and scheduling
• Photography and visual content
• Email newsletter creation
• Email campaign strategy
• Automated email journeys
• Audience growth campaigns
• Lead generation and competition campaigns
ENSURING PERFORMANCE MARKETING AND MANAGENMENT
PERFORMANCE MARKETING
• Google Ads campaign management
• Meta advertising (Facebook and Instagram)
• Paid social media campaigns
• Retargeting and remarketing campaigns
• Integrated campaign management
• Digital campaign optimisation
• Marketing performance reporting
• Conversion optimisation
• Digital advertising creative