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DRIFT Retreat is a specialist publication focused on travel, accommodation and lifestyle experiences across the South West. It showcases the region’s most desirable places to stay, from coastal hotels and boutique retreats to luxury cottages, lodges and unique escapes.
Positioned within the DRIFT collection, Retreat connects brands with an audience actively planning time away, exploring destinations and seeking high quality experiences.
For businesses, this creates an environment where brand presence aligns with intent, aspiration and
decision making.
An Exprience-led Audience
DRIFT Retreat reaches an audience with a strong interest in travel, lifestyle and premium accommodation.
This includes:
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Affluent visitors to Cornwall and Devon
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Second home owners and frequent travellers
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Couples, families and groups planning holiday
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Individuals seeking high quality accommodation and experiences
This audience is actively researching where to stay, what to do and how to experience the region, making them highly valuable for accommodation providers, hospitality businesses and experience-led brands.
A Curated Travel Environment
DRIFT Retreat presents destinations and accommodation within a considered editorial setting.
Content explores:
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Hotels, cottages and coastal retreats
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Luxury lodges and unique places to stay
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Travel inspiration across Cornwall and Devon
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Experiences, locations and itineraries
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Lifestyle and seasonal escapes
This creates a publication that readers spend time with while planning their trips, allowing brands to be positioned within content that reflects quality and experience.
Rather than standalone advertising, businesses become part of the wider story of travel and lifestyle in the region.
MORE THAN PRINT
DRIFT Retreat forms part of a wider media platform that extends beyond the printed page with a multi-channel brand that enables you to grow your digital presence that extends beyond the authority of the printed journal.
Campaigns can be supported through:
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Social media promotion across DRIFT platformsS
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Email marketing to engaged subscriber audiences
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Online content and editorial features
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Competition campaigns and audience engagement
Your digital activity is not separate from print. It is designed as an extension of it.
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MARKETING THAT WORKS ACROSS EVERY CHANNEL
In addition to our publishing, we help brands combine print visibility, audience reach and digital marketing into cohesive campaigns designed to strengthen recognition and drive engagement, helping you to grow your business
As part of our ongoing mission to deliver value and response, we work with clients to coordinate social media, email and digital marketing alongside print activity, creating campaigns designed to strengthen recognition and engagement across every channel.
CREATING STRATEGY AND DIGITAL FOUNDATIONS
THE FOUNDATION
• Marketing strategy and campaign planning
• Brand positioning and messaging
• Audience targeting and segmentation
• Website design and development
• Wix website creation
• Landing page creation
• Website user experience optimisation
• SEO strategy and keyword research
• On-page SEO optimisation
• Technical SEO improvements
• Local SEO
• Website analytics and tracking
DELIVERING CONTENT AND AUDIENCE GROWTH
AUDIENCE GROWTH
• Editorial content creation
• SEO blog writing
• Website copywriting
• Content marketing strategy
• Social media strategy
• Social media management
• Content planning and scheduling
• Photography and visual content
• Email newsletter creation
• Email campaign strategy
• Automated email journeys
• Audience growth campaigns
• Lead generation and competition campaigns
ENSURING PERFORMANCE MARKETING AND MANAGENMENT
PERFORMANCE MARKETING
• Google Ads campaign management
• Meta advertising (Facebook and Instagram)
• Paid social media campaigns
• Retargeting and remarketing campaigns
• Integrated campaign management
• Digital campaign optimisation
• Marketing performance reporting
• Conversion optimisation
• Digital advertising creative