DRIFT Epicure is a specialist publication dedicated to food, drink and the culture that surrounds them. It explores the producers, chefs, venues and experiences that define quality across the South West.
Positioned within the DRIFT collection, Epicure offers brands the opportunity to connect with an audience that values provenance, craft and considered consumption.
Readers engage with content that focuses on ingredients, techniques, environments and the people behind exceptional food and drink.
For businesses, this creates an environment where brand presence feels aligned, relevant and credible.
A Focused Audience
DRIFT Epicure reaches a discerning audience with a strong interest in food, drink and lifestyle experiences.
This includes:
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Affluent residents and second homeowners
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Food-led travellers and visitors to the region
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Hospitality and lifestyle consumers
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Individuals with an interest in premium products and experiences
This audience is engaged, experience-led and actively seeking quality, making it highly relevant for brands within hospitality, food and beverage, retail and lifestyle sectors.
A Curated Environment
DRIFT Epicure is designed to present food and drink within a refined editorial context.
Content explores:
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Restaurants and dining experiences
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Artisan producers and local suppliers
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Wine, spirits and beverages
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Seasonal ingredients and menus
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Culinary culture and regional identity
This approach creates a publication that readers spend time with, allowing brands to be positioned within content that reflects quality and attention to detail.
Rather than appearing as traditional advertising, brands become part of a broader narrative around food, drink and experience.
MORE THAN PRINT
DRIFT Epicure forms part of a wider media platform that extends beyond the printed page with a multi-channel brand that enables you to grow your digital presence that extends beyond the authority of the printed journal.
Campaigns can be supported through:
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Social media promotion across DRIFT platformsS
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Email marketing to engaged subscriber audiences
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Online content and editorial features
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Competition campaigns and audience engagement
Your digital activity is not separate from print.
It is designed as an extension of it.
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MARKETING THAT WORKS ACROSS EVERY CHANNEL
In addition to our publishing, we help brands combine print visibility, audience reach and digital marketing into cohesive campaigns designed to strengthen recognition and drive engagement, helping you to grow your business
As part of our ongoing mission to deliver value and response, we work with clients to coordinate social media, email and digital marketing alongside print activity, creating campaigns designed to strengthen recognition and engagement across every channel.
CREATING STRATEGY AND DIGITAL FOUNDATIONS
THE FOUNDATION
• Marketing strategy and campaign planning
• Brand positioning and messaging
• Audience targeting and segmentation
• Website design and development
• Wix website creation
• Landing page creation
• Website user experience optimisation
• SEO strategy and keyword research
• On-page SEO optimisation
• Technical SEO improvements
• Local SEO
• Website analytics and tracking
DELIVERING CONTENT AND AUDIENCE GROWTH
AUDIENCE GROWTH
• Editorial content creation
• SEO blog writing
• Website copywriting
• Content marketing strategy
• Social media strategy
• Social media management
• Content planning and scheduling
• Photography and visual content
• Email newsletter creation
• Email campaign strategy
• Automated email journeys
• Audience growth campaigns
• Lead generation and competition campaigns
ENSURING PERFORMANCE MARKETING AND MANAGENMENT
PERFORMANCE MARKETING
• Google Ads campaign management
• Meta advertising (Facebook and Instagram)
• Paid social media campaigns
• Retargeting and remarketing campaigns
• Integrated campaign management
• Digital campaign optimisation
• Marketing performance reporting
• Conversion optimisation
• Digital advertising creative