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DRIFT London is a specialist edition designed to connect brands from Cornwall and the Devon with affluent audiences in London. It extends the DRIFT collection beyond the region, placing businesses directly in front of high value readers within one of the most influential markets in the UK.
This edition is carefully created and distributed to reach individuals with both the means and the interest to engage with premium property, travel, lifestyle and investment opportunities.
For brands, DRIFT London provides a direct route into a highly desirable audience that is often difficult to access through traditional regional marketing.
A High Value Audience
DRIFT London is not a standalone publication. It is part of the wider DRIFT collection, extending its reach into a new and highly valuable audience.
While DRIFT Journal and its specialist editions engage readers within Cornwall and Devon, DRIFT London takes that same level of editorial quality and places it directly into the hands of readers in the capital.
This audience includes affluent individuals and households who regularly engage with premium brands and experiences.
Many are second home owners or are actively considering property and lifestyle opportunities outside of London, particularly in regions such as Cornwall and Devon.
This creates a powerful connection between regional brands and metropolitan audiences.
Precise Distribution
The effectiveness of DRIFT London lies in its targeted distribution.
The publication is delivered into 2,000 high net worth households in carefully selected central London locations, ensuring it reaches readers with both the interest and the means to engage.
This focused approach allows brands to reach a defined audience rather than relying on broad, distribution.
Content focuses on:
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Coastal property and second homes
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Travel and lifestyle experiences
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Food, drink and regional culture
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Design, interiors and architecture
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Investment and lifestyle opportunities
This ensures that brands are positioned within content that aligns with aspiration, quality and long term value.
MORE THAN PRINT
DRIFT London forms part of a wider media platform that extends beyond the printed page with a multi-channel brand that enables you to grow your digital presence that extends beyond the authority of the printed journal.
Campaigns can be supported through:
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Social media promotion across DRIFT platforms
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Email marketing to engaged subscriber audiences
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Online content and editorial features
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Competition campaigns and audience engagement
Your digital activity is not separate from print.
It is designed as an extension of it.
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MARKETING THAT WORKS ACROSS EVERY CHANNEL
In addition to our publishing, we help brands combine print visibility, audience reach and digital marketing into cohesive campaigns designed to strengthen recognition and drive engagement, helping you to grow your business
As part of our ongoing mission to deliver value and response, we work with clients to coordinate social media, email and digital marketing alongside print activity, creating campaigns designed to strengthen recognition and engagement across every channel.
CREATING STRATEGY AND DIGITAL FOUNDATIONS
THE FOUNDATION
• Marketing strategy and campaign planning
• Brand positioning and messaging
• Audience targeting and segmentation
• Website design and development
• Wix website creation
• Landing page creation
• Website user experience optimisation
• SEO strategy and keyword research
• On-page SEO optimisation
• Technical SEO improvements
• Local SEO
• Website analytics and tracking
DELIVERING CONTENT AND AUDIENCE GROWTH
AUDIENCE GROWTH
• Editorial content creation
• SEO blog writing
• Website copywriting
• Content marketing strategy
• Social media strategy
• Social media management
• Content planning and scheduling
• Photography and visual content
• Email newsletter creation
• Email campaign strategy
• Automated email journeys
• Audience growth campaigns
• Lead generation and competition campaigns
ENSURING PERFORMANCE MARKETING AND MANAGENMENT
PERFORMANCE MARKETING
• Google Ads campaign management
• Meta advertising (Facebook and Instagram)
• Paid social media campaigns
• Retargeting and remarketing campaigns
• Integrated campaign management
• Digital campaign optimisation
• Marketing performance reporting
• Conversion optimisation
• Digital advertising creative