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The Penwith Supplement is a dedicated publication within Cornwall Living, created to highlight the businesses, places and experiences that make this part of Cornwall so distinctive.
With its own front cover and a focused editorial identity, the supplement shines a light on Penwith at a time when the region is naturally welcoming increased footfall from visitors, day-trippers and returning holidaymakers. From restaurants, cafés and shops to attractions, galleries and local services, it provides businesses with a valuable opportunity to be seen within a trusted and established media environment.
Delivered as part of Cornwall Living, the Penwith Supplement combines local relevance with the strength of a much wider audience, helping businesses build visibility at the moment people are actively exploring where to go, what to do and where to spend.
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A highly relevant audience
The Penwith Supplement reaches readers who are actively engaging with Cornwall and seeking places to visit, dine, shop and experience.
As part of the Cornwall Living network, it connects with a commercially valuable audience that includes wealthy residents, second-home owners and visitors exploring the county. Cornwall Living’s audience is predominantly aged 35 to 65, with strong disposable income and an established interest in lifestyle, hospitality, food, retail and regional experiences.
The guide reaches
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Affluent residents across Cornwall
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Second-home owners spending time in the region
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Visitors and holidaymakers exploring West Cornwall
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Lifestyle-led consumers looking for places to eat, shop and discover
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People planning days out and local experiences during busy seasonal periods
This makes the supplement especially valuable for businesses wanting to position themselves in front of readers already looking to spend time and money in the area.
Focused on Penwith
The Penwith Supplement is designed to celebrate and support businesses across one of Cornwall’s most characterful areas.
Coverage includes:
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Penzance
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Newlyn
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Marazion
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Mousehole
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St Just
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Porthcurno
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St Ives
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Sennen
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and surrounding areas
This gives the supplement a strong sense of place, making it relevant to both local readers and visitors who are actively moving around the area and discovering what it has to offer.
For advertisers, this creates an opportunity to appear in a publication shaped around a clearly defined destination rather than broad county-wide visibility alone.
REACH WIDER & STAY IN TOUCH
As with the wider Cornwall Living portfolio, the Penwith Supplement can form part of a more connected marketing approach.
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Campaigns within the guide can be supported through:
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Social media promotion across Cornwall Living platforms
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Email marketing to engaged subscribers
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Website coverage and digital visibility
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Competition-led audience engagement
This ensures businesses benefit from more than a single print placement, with campaigns extending into ongoing digital engagement.
MARKETING THAT WORKS ACROSS EVERY CHANNEL
In addition to our publishing, we help brands combine print visibility, audience reach and digital marketing into cohesive campaigns designed to strengthen recognition and drive engagement, helping you to grow your business
As part of our ongoing mission to deliver value and response, we work with clients to coordinate social media, email and digital marketing alongside print activity, creating campaigns designed to strengthen recognition and engagement across every channel.
CREATING STRATEGY AND DIGITAL FOUNDATIONS
THE FOUNDATION
• Marketing strategy and campaign planning
• Brand positioning and messaging
• Audience targeting and segmentation
• Website design and development
• Wix website creation
• Landing page creation
• Website user experience optimisation
• SEO strategy and keyword research
• On-page SEO optimisation
• Technical SEO improvements
• Local SEO
• Website analytics and tracking
DELIVERING CONTENT AND AUDIENCE GROWTH
AUDIENCE GROWTH
• Editorial content creation
• SEO blog writing
• Website copywriting
• Content marketing strategy
• Social media strategy
• Social media management
• Content planning and scheduling
• Photography and visual content
• Email newsletter creation
• Email campaign strategy
• Automated email journeys
• Audience growth campaigns
• Lead generation and competition campaigns
ENSURING PERFORMANCE MARKETING AND MANAGENMENT
PERFORMANCE MARKETING
• Google Ads campaign management
• Meta advertising (Facebook and Instagram)
• Paid social media campaigns
• Retargeting and remarketing campaigns
• Integrated campaign management
• Digital campaign optimisation
• Marketing performance reporting
• Conversion optimisation
• Digital advertising creative