%20(1).png)
The Wild Lizard Guide is a dedicated annual publication celebrating one of Cornwall’s most distinctive and naturally beautiful regions.
Created for visitors exploring the Lizard Peninsula, the guide highlights places to stay, eat, shop and experience across this unique coastal landscape. It provides an engaging and informative companion for travellers discovering the area, while offering businesses the opportunity to connect with audiences actively planning their time on the peninsula.
Distributed across the region and supported by the Cornwall Living network, the Wild Lizard Guide places brands within a trusted editorial environment that readers rely on when deciding where to go and what to experience.
.png)
A highly engaged audience
The Wild Lizard Guide reaches readers at a moment of genuine intent.
Visitors arriving on the peninsula are actively searching for places to stay, restaurants to visit, attractions to explore and experiences that will shape their time in Cornwall. By appearing within the guide, businesses position themselves directly within that decision-making journey.
Readers include:
-
Holidaymakers exploring the Lizard Peninsula
-
Visitors staying in local accommodation
-
Day-trippers discovering the coastline
-
Families planning activities and attractions
-
Food lovers seeking local restaurants and producers
They engage through print, and also through:
-
30,000+ email subscribers
-
26,000+ social media followers
-
Ongoing digital engagement
This is an audience looking for and ready to engage with local businesses.
Targeted regional distribution
The Wild Lizard Guide is distributed across carefully selected locations throughout the Lizard Peninsula and surrounding areas.
Copies are placed where locals and visitors naturally spend time.
Distribution includes
-
Accommodation providers
-
Cafés
-
Restaurants
-
Galleries
-
Shops
-
Visitor hubs
-
Key attractions.
This ensures the guide reaches people while they are actively exploring the region and making decisions.
Rather than relying on broad circulation, distribution focuses on locations where the guide will be discovered by visitors seeking recommendations and inspiration.
REACH WIDER & STAY IN TOUCH
While the Wild Lizard Guide is a printed publication, it forms part of the wider Cornwall Living media network.
Campaigns within the guide can be supported through:
-
Social media promotion across Cornwall Living platforms
-
Email marketing to engaged subscribers
-
Website coverage and digital visibility
-
Competition-led audience engagement
This ensures businesses benefit from more than a single print placement, with campaigns extending into ongoing digital engagement.
%20(5).png)
MARKETING THAT WORKS ACROSS EVERY CHANNEL
In addition to our publishing, we help brands combine print visibility, audience reach and digital marketing into cohesive campaigns designed to strengthen recognition and drive engagement, helping you to grow your business
As part of our ongoing mission to deliver value and response, we work with clients to coordinate social media, email and digital marketing alongside print activity, creating campaigns designed to strengthen recognition and engagement across every channel.
CREATING STRATEGY AND DIGITAL FOUNDATIONS
THE FOUNDATION
• Marketing strategy and campaign planning
• Brand positioning and messaging
• Audience targeting and segmentation
• Website design and development
• Wix website creation
• Landing page creation
• Website user experience optimisation
• SEO strategy and keyword research
• On-page SEO optimisation
• Technical SEO improvements
• Local SEO
• Website analytics and tracking
DELIVERING CONTENT AND AUDIENCE GROWTH
AUDIENCE GROWTH
• Editorial content creation
• SEO blog writing
• Website copywriting
• Content marketing strategy
• Social media strategy
• Social media management
• Content planning and scheduling
• Photography and visual content
• Email newsletter creation
• Email campaign strategy
• Automated email journeys
• Audience growth campaigns
• Lead generation and competition campaigns
PERFORMANCE MARKETING AND MANAGENMENT
PERFORMANCE MARKETING
• Google Ads campaign management
• Meta advertising (Facebook and Instagram)
• Paid social media campaigns
• Retargeting and remarketing campaigns
• Integrated campaign management
• Digital campaign optimisation
• Marketing performance reporting
• Conversion optimisation
• Digital advertising creative